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Venmo Budgeting

venmo app redesign

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UX designer

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February 2021 - May 2021

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personal project

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Figma

The Problem  

Venmo is often used for transactions, but it is not helpful to personal budgeting because:

  1. Captions used in Venmo can be very vague and users often forget what they mean after several months

  2. There is no way to categorize transactions you make in Venmo

  3. Personal budgeting with Venmo transactions requires the use of a third party application to develop usage trends

User Research

Trends: 

  1. People use quirky comments or emojis for captions 

  2. People don’t use their personal feed 

  3. People use third party applications to track spending

 

Insights: 

  1. People don’t remember what these mean a few months later

  2. Personal feed doesn’t provide enough useful information to warrant time spent looking at it 

  3. Information from venmo is put into another application as that application is providing a service venmo doesn’t offer 

Market Research

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Design Ideation

Brainstorming 

These opportunity areas are focussed on problems college students face. As a result, they may not encompass all opportunity areas that may exist within the Venmo platform. Additionally, some ideas didn't fit perfectly into any of these four opportunity areas, which could have allowed a more creative opportunity area to be developed.

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Narrow Down Solutions 

1. Record or categorize all the transactions to manage transactions and generate reports. 

 

2. Budget reminder that sets a time to remind users how much budgets they left. 

 

3. Your story. 

 

4. Design their own avatar. 

 

5. Set a goal. 

Storyboard 

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Implementation

High-Fidelity Prototype 

Final solution: 

Suggest users to set a goal and help them to make the plan step by step

  1. Suggest a goal according to calendar or let users to make their customized goal

  2. Save money from budget categories

  3. Scan the price of items before payment

  4. Do not prevent users from spending money even though they may fail the goal; remind them the outcome instead

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Real World Scenarios 

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